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The cultural and creative sectors CCS , crucial for the European economy and the well-being of its citizens, has been profoundly wounded by the measures taken to fight the spread of Covid pandemic. The pandemic particularly threatens the future of artists, creators and cultural operators, who are severely impacted by the enforcement of social distancing measures and the consequent postponements, cancellations or closures of events, live performances, exhibitions, museums and cultural institutions.
So, the sector includes a high range of independent and freelance artists and creators, which often do not necessarily benefit from social protection and unemployment schemes. On the other hand, it is a fact that in this year of pandemic the demand for digital cultural content and e-sales of cultural goods and services have grown among EU and world populations.
To address cultural needs, cultural institutions such as concert halls, opera houses, theatres and museums have made their productions and exhibitions available online. They are joined by individual artists, actors, singers, visual artists, or event musical ensembles, who stream their current or past work.
Questions however remain if cultural sector workers have the capacity to go digital and continue their activity particularly in CCS where employment is precarious and if the digital divide as concerns equipment, the quality of connection and skills, will deepen social and professional inequalities. A digital shift is strongly affecting the cultural sector, but digital skills are usually the domain of young workers 15 to 40 years old. Indeed, it is important to consider that However, mass digitization together with emerging technologies such as virtual and augmented realities can create new forms of cultural experience, diffusion, and new business models with market potential that adults involved in CCS can take advantage of.
Therefore, there is a need to enhance the digital skills of adult workers involved in CCS. Digital Creative Minds DCM project aims to create a sustainable and efficient education program dedicated to adults learners with low digital skills involved in CCS.